Different projects require different design frameworks, but here's an iterative non-linear design process that I usually follow when designing applications. This is based on existing frameworks like Design Thinking and User Centered Design Process. Like all design frameworks, I try to put the user front and center while making sure the design is ethical and inclusive. I use a variety of tools and methods depending on the scope and challenges of a project. Designs can always improve with each feedback we get from a user. So as much as possible, I try to get feedback from an end user every step in the design process to create a better experience. After getting input from end users, it is also important to consider stakeholder feedback to balance user and business needs.

To establish my personal brand, I have carefully chosen the typography, tone, and colors for this project. Previously, my brand focused on simplicity and a fun style, reflected in my choice of aquamarine as the primary color to create a sense of ease and creativity. Now, I have refined my brand to convey simplicity, timelessness, and sophistication, aligning with a more professional image. With color psychology in mind, I selected brown as my primary color because it evokes warmth, reliability, and understated elegance. I also shifted the typography to Neue Haas Unica, a refined sans-serif typeface that offers a more elegant and modern look compared to Nunito and Roboto, which were chosen for their readability and relaxed feel. To represent my updated brand identity, I redesigned the logo as a wordmark featuring my name, "Iya." The "A" is uniquely shaped like a pencil to symbolize my passion for art, while the semicolon (";") subtly reflects my background as a software engineer, blending both my creative and technical sides.