By analyzing their website and brand book, I took note of all the recurring sections used and how they presented their services to both clients and ethical hackers. I found that most platforms focused first on clients and then on hackers. Using this insight, I created the content of our landing page, which primarily focused on marketing the product to potential clients. I then designed a separate page dedicated to ethical hackers, who are also part of our target market.

Using the insights from my research, I identified and noted the essential pages, sections, and elements that would best attract users in my sitemap. The audit also revealed common practices and gaps in competitor platforms, which helped me refine our sitemap and design a landing page that is intuitive, addresses user pain points, and enhances overall site functionality.

Since clients rely on us for security, it was essential that both the visual identity and language reflect reliability. To achieve a more distinct, trustworthy, and elegant feel, I chose Proxima Nova as the primary font, moving away from Inter, which is commonly used in SaaS products. For the color, I used the old logo’s colors as the starting point. From there, I created a palette with shades of blue and grey that aligned with the brand's message of trustworthiness and security. We decided to keep the old logo to honor the old design. This decision also ensures that former clients still recognize the Secuna brand and the updated identity feels fresh yet familiar—building on the trust we had already established.

With the CEO aiming for a Q1 2023 launch, we had to act quickly. We decided on an MVP approach—using Webflow to build a one-page design in under two weeks. Although my initial suggestion was to use Next.js, the tight deadlines made this impossible. Once we had more time, I revisited the idea and coded the final site using Next.js, TailwindCSS, and Tailgrids. The project scope evolved as the CEO continued to request additional pages. Over the course of three months, I designed and developed all the finished pages, while also training our interns in both design and engineering.